Truth be told, December is generally a time when most people put aside their #fitnessgoals in favour of bingeing on delicious treats or relaxing and enjoying themselves with family.
New Noise pitched that Power Footwear was perfectly positioned to launch an inspiring brand campaign encouraging people to get moving on their health, fitness and wellbeing goals after the 2022 festive season.
Power To Be [insert your goal here] shared the notion that success really begins in the mind, and what you give power to can become a reality.
The campaign kicked off during the festive season with inspirational content and a giveaway of tickets to an exclusive secret event, culminating in the Power to Be event in January 2023, which presented a holistic programme aimed at equipping guests with the power they need to achieve their goals in 2023 and beyond. This programme was developed in partnership with The Toolbox and the event was hosted my Sizwe Mji, co-founder of The Toolbox.
Guests included a few key influencers, as well some lucky Power followers who won tickets from a social media competition which will run during the build up to the event.
The campaign aimed to elevate the perception of Power Performance as an inspirational footwear brand that is accessible for anyone who wants to achieve a healthy and active lifestyle, as well as balanced mental and physical wellbeing.
