We were stoked when the owners of Bean Green entrusted us with their rebrand, which happened in conjunction with their 16-year business anniversary. Like many other Durban spaces, Bean Green is a hidden gem, having been at the forefront of the coffee culture and café scene before gourmet coffee consumption became ingrained in our lifestyles. Even more significantly for us, Bean Green café is a place where we secured some of our first ever clients shortly after registering as a business.
Bean Green lacks pretence in an industry that has no shortage of it. We wanted to channel that laid-back vibe and humorous energy into an identity that wasn’t trying to be the same as all the other very nice, but very trendy coffee joints.
Our work encompassed:
+ Bean Green’s Brand Redesign
+ Rollout of Brand Elements
+ Brand Guidelines
+ Packaging Design
+ Look and Feel for Café Upgrades
