We dubbed this design direction for this year’s European Film Festival as “Modern Pop(corn)”.

The reference drew from a selection of visually striking, modern, and bold designs. These designs are not only globally appealing but also embrace a strong sense of a modern African aesthetic that is unapologetically loud and colourful.

We combined this style with film-related imagery and a strong choice of typography to build a standout visual execution.

This concept also lends itself well to a wide range of textures and plates, allowing flexibility to incorporate different communication and design elements across various applications.