SAFARI AW24 CONCEPT

With this concept, we wanted to demonstrate the versatility of Safari by Bata shoes and capture those quintessential Safari moments of meeting your bestie for a coffee in a cosy corner of your favourite cafe, or going for a walk in a nearby natural forest or trail. We set out to combine a natural location with a trendy urban space and present an everyday South African experience with Safari

PHOTOGRAPHIC TREATMENT

We wanted to present the Safari AW24 mood with clean, bright and crisp lighting inside the cafe, and use more moody, natural lighting for the outdoor shots. We used  candid (not overly posed) shots of the models to convey authentic and natural interactions between the models and their surroundings.